On April 5th at 1:30/2pm EST, an NFT collection featuring a selection of viral pieces was launched. These unique Pooh Poohs were offered through a $7 lottery, which required no entry fee unless one won. Participants were required to have a prepared and registered account on niftygateway.com prior to the launch date. It was an opportunity to own an incredibly exclusive NFT or potentially profit from its resale value.